It’s at the core of who we are. It’s not about what or how we do things, it’s about the ‘why’ behind it.
It’s why we wake up for that 5 AM flight.
It’s why we do double sessions in the gym.
It’s why snowboarding is not something we do, but something we are.
The Why We Do campaign aims to share why our athletes do exactly that. Why they train the way they do. Why they gravitate towards the lifestyle of a professional snowboarder. Why they travel to unique places chasing the snow. And why they want to become the best in their discipline.
Our athletes embrace snowboarding as a lifestyle, and inspire a nation with their success. Learn what drives them and gets them to the next level. Through adversity and obstacles, they rise above it all.
This, Is Why We Do.